Never before has rapid change and uncertainty had such an impact on businesses around the globe. Many companies are simply surviving, attempting to predict what a new normal may look like and desperately trying to establish the new order.
The toughest test now looms over business leaders — how can we bring our business back from crisis and ensure it remains relevant? What do we do next?
As a company that is built on the ethos, imagine the impossible, our response to these questions is simple. Reimagine everything.
Consumer attitudes are re-booting, behaviours are shifting, and a new paradigm is starting to emerge. This creates an opportunity to rethink and improve aspects of your business and develop a customer experience that helps build your brand. We’ve already seen brands demonstrate this over the last few months. From LVMH hand sanitizer to Dyson ventilators, brands are repurposing themselves overnight, to support the common interest. And, in doing so, they build brand equity and loyalty, but in an authentic way that feels true to the brand and its values.
Strategic design is a way of seeing the world; understanding behaviours, exploring new ideas and opportunities, creating solutions, and most of all, measuring success. It provides the opportunity to become more human-centred by exploring the profound challenges and frustrations that hold us back.
We believe three behaviours are vital at this time, to help you stay ahead in a challenging market.