UPDATE YOUR FEED – the Consumer Activist in Food and Drink.
In 2022, everything has changed and it’s time for brands to adapt to a constantly changing consumer.
For the food and drink industry, this group is more health-conscious. They care more about the planet and are looking for alternatives to common items that reflect their modern values. They want brands to connect with them on their level and maximise their moments.
This report highlights the mindset of the consumer activist and explores the opportunities food and drink brands can embrace with this emerging audience.