Food and Drink

UPDATE YOUR FEED – the Consumer Activist in Food and Drink.

In 2022, everything has changed and it’s time for brands to adapt to a constantly changing consumer.

For the food and drink industry, this group is more health-conscious. They care more about the planet and are looking for alternatives to common items that reflect their modern values. They want brands to connect with them on their level and maximise their moments.

This report highlights the mindset of the consumer activist and explores the opportunities food and drink brands can embrace with this emerging audience.

Our approach

As part of our ongoing research into the Changing Consumer, we developed a hypothesis for the Consumer Activist in the Food and Drink industry. We wanted to understand what this group was demanding and how brands can adapt to succeed.

Through a combination of desk research and expert interviews, the picture of what they want from these brands became clear.

What we uncovered

The Consumer Activist exists. They are young, environmentally-minded, and progressive, but also interested in brands across all categories.

  • A massive 64% of consumers said that they were willing to boycott a brand because of their stance on a political issue
  • 15% of consumers say they don’t believe the information on packaging
  • 1 in 3 British shoppers follow ethics news sites or accounts to help them make purchasing decisions

Read the full report

 

Our report is a deep dive into the mindset of the consumer activist and what food and drink brands can do to influence them.

Download the report to see how you can engage this emerging audience.

If you’d like our team to talk you through the findings and help discover the best route forward for your brand, contact our team below

Scott McCubbin
Email  |  07801 750 867

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Sport & Leisure

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Food & Drink

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Fashion

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Age of the Consumer Activist

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The Changing Consumer

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