Brands don't need radical transformation.
What they need is to remain relevant, to keep pace with rapidly changing consumer needs. This report, researched with Market Measures, offers that insight.
From holding brands accountable to boycotting those that don't step up, this report shows exactly how consumers have changed since the pandemic – painting a picture of a new group whose influence is only growing.
A group all brands need to listen to. This is the age of the Consumer Activist.