LET US PLAY – the Consumer Activist in Sports and Leisure.
In 2022, everything has changed and it’s time for brands to adapt to a constantly changing consumer.
For the sports & leisure industry, this group is more protective of the grassroots of sports. They are more about showing up than winning medals. They want brands to give them control over how they interact and engage with them.
This report highlights the mindset of the consumer activist and explores the opportunities sports and leisure brands can embrace with this emerging audience.