You’re at your local climbing wall in the middle of a gruelling bouldering session. You’re sweaty. You’re frustrated. No matter how you contort yourself, or how much effort you put in, you just can’t figure out how to do the final move of the problem you’ve been working on for a week. What if you had an expert coach standing beside you, and a world class athlete demonstrating her technique? Think that might just do it?
Uniform has explored and experimented with team sports such as football and cricket. These sports are a passion of ours, and of numerous brands we work with. But what about those of us who like a different kind of sport? The lone hillwalkers, swimmers, yoga enthusiasts and climbers? What does grassroots participation look like here and how can we grow it?