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To a child, a ball means playtime, but also friends, a tribe, confidence, personal expression, a whole world. With Scriball, we took the best bits of what a ball can be and opened it right up to an even younger audience.
Blending a message of teamwork and creativity, it was the beginning of product innovation work that’s put Mitre balls on the Christmas lists of a new generation of potential football players.
Mitre Scriball spoke to children and parents, but also to Disney – scoring a whole new set of collaborations between Mitre and those other heritage brands, Star Wars and Marvel. Now the conversation is about picking sides, forging heroes, about mastering unique abilities and working as a team.