"I saved up my pocket-money so I could buy it and be one of the cool kids at the park."
"I went home with thighs covered in bruises."
"I was there when David Beckham scored the legendary free kick against Greece."
From the moment this project kicked off, memories were passed between the entire team. For some of us it was who we were when we played. For others, it was the pure love of the game. But for all of us, it was memories of the times we loved. So re-inventing and relaunching the revered Mitre Delta after a hiatus spanning decades was a task we didn’t take lightly.
This was a project that could piss off a lot of fans if not approached respectfully.
We knew this because we’re them. To us, Mitre’s history was personal. But as designers, we knew that we couldn’t dwell on the past as that wouldn’t take the brand anywhere. We had to design a football to stand centre forward, look to the future and reinvigorate a new generation of consumer.
Mitre Sports International are well accustomed to moving forward. Over an 18 month product development process their innovative technology helped them to create the roundest, most accurate, controlled and powerful product of their 200 year legacy.