The latest from the Continuous studio.

2025: Six trends shaping the future of the outdoor industry

Let's explore six key data-backed trends that are set to shape the outdoor industry in the coming year and beyond.

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Why slow and steady doesn’t always win the race

In a world where speed and adaptability are essential, long-term strategies don’t always cut it.

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In at the deep end

Intern Ruby, talks us through the hard-hitting billboard campaign for Ocena to urge the UK Government to take action against overfishing in our oceans.

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Launching a new kombucha drink with a brand campaign designed to celebrate the slow-brew process

Creating the positioning and launch campaign for Purity Brewing’s exciting Kombucha product, Pure Booch

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Uniform Group announces new board appointment

Strategy Director, Caroline Whittaker, is appointed to the group board

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Are you sipping comfortably: The importance of brand storytelling in the drinks sector

From forming emotional connections to creating differentiation in an overcrowded market, here’s how mastering storytelling can transform your drinks brand’s connection to customers

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Drink Dialogues 02: Beverage branding with David Beattie

David Beattie returns for a second Drink Dialogues session, this time, turning conversation towards impactful branding within the wider beverage sector

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Drink Dialogues 01: The future of the on-trade with David Beattie

In the first of our Drink Dialogues series, we sit down for a pint with beverage branding specialist, David Beattie to dissect the on-trade scene

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Drinks menu: Drinks brand projects designed to shake-up the market

Get a taste of our impact-led drinks branding work with a menu of projects from Carlsberg and Fever-Tree to Innocent Drinks, Gatorade, and more

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What’s it like to be a creative intern at Continuous?

An interview with our latest creative intern, Aidan Riley, and details on how you can submit your application for our next internship programme

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2025: Five trends shaping the future of the drinks industry

Reviewing research, data, client insights, and more to identify five key themes set to shape the drinks industry next year and beyond

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Brand guide: Mastering the art of brand mixology

A five-part guide to partnerships and collaborations designed for ambitious brands across the drinks industry

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Carlsberg x Liverpool FC mural: Behind the scenes with artist Dragon76

Archive shots of Japanese muralist, Dragon76, creating the ‘Liverpool Legends’ mural for Anfield Stadium

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Carlsberg x Liverpool FC: How to transform a brand partnership into a tangible experience for customers

Transforming the Carlsberg Lounge at Anfield Stadium to celebrate a multi-decade brand partnership

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The role of value proposition and branding in a cost of living crisis

In a cost of living crisis, you need a strong value proposition as the foundation to build a brand fit for the future

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Continuous Future Confident Interview 01: Janine Ferrie

In conversation with Janine Ferrie, Group Head of Marketing at award-winning specialist mortgage and secured loan provider, Together

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Are female board members more guilty of greenwashing?

Marketing Director, Bec Peel, looks into this recent claim and offers her thoughts on how you can avoid it

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Finding the perfect partner: The art of brand matchmaking

Managing Director of Continuous, Stephen Ardern on finding the perfect partner, embracing the bizarre, and firing up nostalgia

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Are new year’s resolutions dead?

Our Marketing Director’s plea to brands to help us ditch new year’s resolutions once and for all

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Strategic Thinking: An interview with a Strategy Director

Continuous Strategy Director, Caroline Whittaker, sits in the hot seat for a seven-question interview

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Strategic Thinking: Strategy through the lens of experience

Taking everyone’s favourite tree analogy, Continuous strategist, Neil Sheakey, shares his thoughts on brand strategy through the lens of experience

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Strategic Thinking: What is brand strategy?

Strategy Director, Caroline Whittaker, gets to the core of what strategy means and breaks down our ‘360 approach’ with brands

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Fusion Pale Ale: Launching a new beer to celebrate industry, collaboration, and community

A cross-supplier collaboration between the very best of the beer industry launching this February

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All AI want for Christmas

How the magic of Midjourney helped make Christmas for Primark

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When is the best time to launch your Christmas campaign?

Olivia makes the case that launching Christmas campaigns early is not only predictable and oversaturating the market, it can be fundamentally damaging to creative industries

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Collaboration for Menopause Awareness Month

Aiming to change the cultural zeitgeist for menopausal women

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SS24 brand campaign essentials

Strategy director, Caroline Whittaker, on fail-proof campaign essentials, making a big splash, and her timeless advice to all brands

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Flower Power: A sustainability campaign for Primark Cares to put Manchester in bloom

From illustration to shop window – a look behind a powerful, floral campaign with a very tight turn-around

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The subtle art of giving a f**k

Insight into the work culture at Continuous by someone who didn't make the rules

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Good to globe

Five steps for success when repositioning a global brand

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Styling sustainability with simplicity – part 01

Making the complex clear with Primark Cares – the first edition of our four-part series on building sustainability into your fashion brand

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5 simple ways to launch your rebrand internally

Get your people onboard, excited, and championing change using these key takeaways from Primark’s Love The Feeling rebrand

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Here’s to the haters

Why having haters can sometimes be a good thing for brands – by Associate Creative Director, Olivia Downing

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The work that made me

Creative Director, Steve Conchie, shares the work that has influenced his career

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The Hidden Asset: Understanding the Importance of Brand Equity

A 4-part guide for marketers on how to build brand equity by MD, Stephen Ardern

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Barbie x Primark

MD, Stephen Ardern on why Primark’s collaboration with Mattel is a match made in Barbie Land

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Olivia Downing receives Honorary Master of Arts from Leeds Arts Uni

In recognition for her work and support for women within the advertising industry

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Steve Conchie joins as Creative Director

Meet our new leadership line up

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Taking Bulgaria’s homegrown tech hub global

Bulgaria’s tech scene is thriving – but how can it overcome its obstacles and finally receive the global recognition it deserves

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What makes a great brand campaign in 2023?

Five key components to focus on from our Strategy Director, Caroline Whittaker

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The benefits of building sustainability into your brand strategy

Doing what’s best for people, planet, and profit

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‘Unpredictable is my prediction for 2023’

Managing Director, Stephen Ardern, discusses what he predicts businesses can expect this year

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Four reasons to invest in brand building during times of financial crisis

Research-backed insights for brands feeling the hit of the current financial climate

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Junior to Creative Director of Continuous in seven years

Creative Director, Richard Pay reflects on his career journey at Continuous

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How to make your brand stand out in a recession featured in The Telegraph

The big opportunity most brands miss during times of financial crisis

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Dirty Cash: Knowing your financial worth as a creative

Senior Copywriter, Olivia Downing’s contribution to our online series, An Alternative View

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It’s time for boys to get periods

Former Intern, Millie Harrison’s contribution to our online series, An Alternative View

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