In at the deep end
Intern Ruby, talks us through the hard-hitting billboard campaign for Ocena to urge the UK Government to take action against overfishing in our oceans.
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After recently joining Continuous as a Creative Intern, I was thrilled to work on the upcoming Oceana campaign in Liverpool.
As one of my first projects, being given the opportunity to work on a campaign with such a strong impact, as well as, being on a tight turnaround time was exciting, but that excitement came with a lot of pressure.
If you haven’t heard of Oceana, they’re the largest international advocacy organisation with a sole mission to protect and restore our oceans. They came to Continuous for a stand-out billboard to raise awareness of the urgent need to end overfishing.
We brainstormed several ideas, and I developed the final ‘Fishin’ Gone’ concept, using AI-powered tools like MidJourney. The clever twist on ‘Gone Fishin’’ highlights the devastating effects of overfishing.
Despite the pressure, being trusted to take on such an important project was empowering. Seeing the concept adapted across billboards and social media showed me how creativity, backed by purpose, can drive real change – even if that change starts with something as simple as a billboard.
I’m incredibly grateful to be part of a team that believes in empowering me to make a difference through my work.
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