Drinks menu: Drinks brand projects designed to shake-up the market
Get a taste of our impact-led drinks branding work with a menu of projects from Carlsberg and Fever-Tree to Innocent Drinks, Gatorade, and more
Fever-Tree
Brand film
Capturing Fever-Tree’s 18-month, cross-world quest to uncover timeless flavours in the captivating brand film, the Pursuit of Flavour. The film evolved into a TV ad allowing Fever-Tree to go from strength to strength in the US, with revenue in double-digit growth every year since its creation.
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Carlsberg
Brand experience
Transforming Carlsberg and Liverpool FC’s long-term partnership into a hospitality experience at Anfield Stadium featuring the Liverpool Legends mural hand-painted by Japanese muralist, Dragon76. Hugely popular with fans, videos documenting the project went viral across fan sites and on Carlsberg’s own channel.
Discover the making of the mural
Bedrock Gin
Brand redesign
The elementally uplifting ‘Spirit of the Lakes’ redesign that enabled Bedrock to secure listings in Booths, Ocado, Matthew Clarke wholesalers, and Masters of Malt.
Fusion IPA
Product launch
Collaborating with the best in the beer industry to launch a keg-only, community beer designed to drive footfall back into pubs and bars across the UK. Sold at cost to ensure a positively disproportionate GP for venues, kegs sold out within the first week.
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Gatorade
Partnership branding
Co-branding Wrexham AFC’s football stadium, STōK Cae Ras, to celebrate the team’s newly appointed hydration partner, Gatorade. Targeting high-traffic hot spots at the stadium, Gatorade can expect to feature prominently in series 3 of the ‘Welcome to Wrexham’ documentary currently showing on Disney+, featuring the club’s Co-Chairman, actor Ryan Reynolds.
Case study coming soon – but if you'd like to know more now, email enquiries@wearecontinuous.net for details
Innocent Drinks
Product identity
Providing stand out for Innocent’s new health shot, Mighty Minis, by creating a sustainable product identity with fully recyclable packaging that creatively overcame bottle constraints.
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If you’d like to learn more about our experience within the drinks industry, please contact our Senior Client Director and drinks branding specialist, David Beattie via david.beattie@wearecontinuous.net
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.