Amtico
Your Story. Your Stage
Ambition
With competitors imitating the brand and undercutting on price, Amtico needed to reassert its #1 position in the Residential luxury vinyl floor tiles market.
Insight
Retailers revealed that flooring was often last on customers’ shopping lists – but an Amtico floor is more than just a finishing touch; it transforms a home and is where life happens.
Idea
‘Your story. Your stage.’ puts the focus on the customer and their unique experience, while making flooring more emotive and a higher priority investment.
Impact
The rebranding positions Amtico as the only choice for premium flooring for proud homeowners to enjoy throughout their lives.
“It was Continuous’ thorough understanding of our needs as a business, and how strategically we could develop our residential side that stood out for us. They’ve got a deep understanding of how our sector works, and the different audiences within both residential and commercial.”
Holly Johnson
Marketing Director, Amtico
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.