FeverTree
The flavour origin story driving double-digit growth every year since inception
A dash of carefully crafted artisan spirit over ice topped up with artificially concocted tastes. The perfect serve, right? For most customers, it was the only choice. Fever-Tree needed to break into the US market and amplify its commitment to serving only the finest flavours customers’ spirits deserve
For decades, mixers had been neglected. Artificial sweeteners and additives betrayed the intense flavours of nature. Fever-Tree had already begun implementing new thinking behind their positioning, 'if ¾ of your drink is mixer, then it has to be the best'.
And so, if authentic flavour and quality were of the utmost importance, then an explorative journey to understand their beginnings must be too.
'The relentless pursuit of flavour'. For Fever-Tree, this meant a captivating brand story retelling an eighteen-month endeavour to uncover timeless flavours within British Library archives, meet unique characters and explore rich histories from far-flung locations.
We showed customers living in a tasteless world of compromise that no other brand does more in pursuit of flavour.
By bringing magnetic storytelling and vivid landscapes to life in an anecdotal brand film, we helped Fever-Tree celebrate the land, its people and the unwavering passion that, combined, helps serve only the best.
As a result, the brand film evolved into a TV ad, allowing Fever-Tree to go from strength to strength in the US, with revenue in double-digit growth ever since.
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.