Ideal Standard
Combining design and performance for brand growth
Ideal Standard has been synonymous with making quality washroom products for over 100 years. Having already repositioned the corporate brand, we helped Ideal Standard achieve its growth targets by returning to the company’s heritage of beautifully designed products and moving from volume to premium sales.
4 years later, and with a new ambition to build on a new found pride within the business, Ideal Standard set out to position itself for future growth.
Ideal Standard shapes the future of modern living, together with architects, urban designers and construction firms. While specifiers love the superior design element of their products, if they don’t work as they should, then why would their customers want them?
The key to growth, therefore, would be highlighting Ideal Standard’s greatest strength – the unique ability to combine design and performance into exceptional products.
With ‘Design & Performance’ identified as the customer promise that would differentiate the brand in market, our next task was to develop a customer-facing proposition that made sales easier.
Singular
Ideal Standard is unique in offering high quality products across every area of the bathroom and washroom. This, alongside its team’s in-depth knowledge creates a compelling offer for specifiers – a one stop shop for bathrooms.
Singular was our solution-based offer; providing an end-to-end journey with one point of contact focused on providing exactly what a customer needs.
Leaders in Performance
In an ever-changing world where customers are increasingly aware of specifying sustainably, it was also important that Ideal Standard could land the benefits of its technological innovations, avoiding bombarding users with features – and focusing on what matters most.
Our Leaders in Performance framework allows customers to see the hidden brilliance of products through an art direction that brings the tech to life.
Ideal Standard now has a brand that its employees are proud to represent. Combining its innovative technologies with its heritage in design provides the brand with a distinct platform for growth and endless possibilities.
Singular was launched to much acclaim at Salone 2022, cementing Ideal Standard’s positioning around Design and Performance, while Leaders in Performance sets the standards for how current and future innovations are communicated.
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.