Helping a 50 year old brand to stay relevant with strategic creative support.
How to keep a 50 year old brand relevant? Amtico are the market leader, and so always aware they need to maintain momentum in a market where price and position is under threat from cheaper, inferior products.
By changing the conversation to be about the spaces the product lives in, and what the brand enables, Amtico can connect with architects, designers and specifiers as a true creative partner.
Moving the conversation from flooring to space, from product to solution, reveals a spirit of collaboration and product versatility that’s priceless for specifiers. In this way, we help make the brand’s combination of expertise and premium product relevant for all customers.
Working with Amtico since 2016, we’ve helped support growth and put an ocean of space between Amtico and their competitors.
Continually collaborating with Amtico to launch new products and collections to market, we’ve supported them to build brand awareness across channels, resulting in growth across multiple commercial touchpoints.